Introducing our new packaging and brand identity for Nectar Cold Pressed, launched mid-November and now available at 3,000 retailers across eastern Australia. The energetic new look is a nod to the fast-paced lives of modern Australians, who have less time than ever to get enough fresh fruit and vegetables in their diets.
The branding and packaging brings more colour, personality and energy to the range, with a design that reflects how people actually consume juice today – as a quick pick-me-up, a morning ritual or a way to reset after a busy afternoon. Think bold colour, hero fruit photography and an upbeat new mantra: Alive with Energy.
The brand also introduces Nectar’s first mascot – the Eastern Honeyeater, nature’s original nectar seeker – to celebrate real fruit, real flavour and natural motivation. The refreshed identity is already live across NSW and Victoria, with plans to expand into SA, WA and NT from early 2026.
Behind Nectar are sisters Kymberlie Hall and Jacinta McCombe, who were tired of juices that tasted watered down. While working in cafés, they searched for a better way – and found it. Cold-pressing retained flavour, texture and nutrients. Heat didn’t – so so they built their brand around preserving the goodness of fresh Australian fruit and vegetables.
Unlike traditional pasteurisation, Nectar also uses high-pressure processing (HPP) to protect nutrients without heat — resulting in juice that tastes fresh, not factory-made.
Based in Brookvale, Sydney, Nectar Cold Pressed is a female-led and family-run business founded in 2014 by sisters Kymberlie Hall and Jacinta McCombe. Their mission is to create cold-pressed juice that preserves the natural flavour and nutrients of fresh produce – powered by HPP technology and a chef’s palate.
Our full case study is coming soon. But do reach out if you’re interested in a sneak peek of some more images from the new brand identity.
