Cricket participation in Australia is at an all-time high of 1.4 million local and backyard players, despite so many other sports vying for everyone’s time and interest. But the code needs to attract and retain more players to shape the next generation of talent.
Making cricket a great game for all
Campaign identity and digital design
Enter Community Champions, a year-long campaign launched in 2018 by Greenpoint Media for Cricket Australia. We were invited to create a memorable brand identity and website for the campaign, which asks the public to nominate those who deserve recognition for their efforts in cricket.
The day it launched, Community Champions received an audience response around 10 times greater than expected. Our brand sits within Cricket Australia brand guidelines while driving a clear sense of community.
The work was rolled out across the campaign’s out-of-home, online, digital, social media and other activities.