Branding that means business
Great brands are powerful trust-building tools where every element works in sync.
We create iconic brand identities that bring your strategy to life: colours that trigger emotion, typography rich in authenticity, navigation systems that drive the right actions.
Perhaps you need us to amplify what’s working, reimagine what isn’t, or build something revolutionary from nothing. Whatever the challenge, we start by understanding what makes your business impossible to replicate. Then we make it impossible to forget.
Our identity work turns business potential into market power.
What’s in a great brand identity?
Let’s say brand-building is an art – and a science
We build comprehensive visual systems that draw on intricate cultural codes to draw out the right response. From colour psychology that inspires emotion to brand graphics that support your storytelling, every element supports your strategic vision.
– Logo or Brandmark
– Branding Guidelines
– Imagery Style
– Iconography
– Colour Systems
– Art Direction
How we develop your brand identity
Each identity project at The Offices starts with a high-level discussion to refine your goals and distil insights from your customer data.
You’ll receive a return brief that captures the project objectives and performance metrics, then we’ll begin our research, moodboards and concept development. Your input helps to shape the creative, which becomes progressively more defined until we deliver your production-ready brand.
It’s an iterative and consultative process that ensures you feel full ownership of the final results.
Our branding packages
Working with the scope and timings that suit your brand
Every project is custom-quoted and includes options to scale our service as needed.
Some clients start small, choosing our incisive brand audits to help their teams manage various branding decisions internally before proceeding later with more in-depth work.
Other clients engage us to refresh their brand subtly, retaining the equity-richest assets while building out the materials needed to convey their messages more fully. Others again seek a comprehensive rebrand and business collateral to match.
Your timings, budget and team resources all play a role in what’s right and when to do it. Ask us, and we’ll put together a workable plan.
Brand audit
A 10-page breakdown of what’s consistent, what’s confusing, and where you can unlock more value with your branding. For brands that have developed in a scattergun approach, over several years of working with different creatives.
Scaleup brand
A brand for growing businesses needing a bolder market presence, with work typically including logo refresh, updated palette, expanded typeface and a simple brand guide. Perfect for established brands with room for growth.
Comprehensive brand
A fully developed identity system including updates to fundamentals assets such as the logo, colours and typography, along with new graphic lockups, iconography, illustration, photography styles and a complete brand rulebook. Ideal for established brands ready to storm the market.
We don’t do ‘meh.’
Too many brands underwhelm – or imitate what’s already in market. If you want to own your category, outsell your competition, and make your brand impossible to ignore – you’re in the right place.
