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Communications

See, hear, touch: How to evolve your customer experience this year

Buying products and services online during the isolation period of 2020 was an eye-opener when…
Uncategorized

4 ways to shape a compelling brand story for your business

Does your business come wrapped in a compelling brand story? We say ‘wrapped’ because it's…
Branding

5 steps to building a solid brand platform

Why do some great brands get bypassed, while less-worthy ones snaffle all the attention? It’s…
Branding

Guiding light: Ultimate DIY brand audit for business owners

Everyone’s talking about the brand audit. Here’s how to approach it, and why your business…
Branding

7 signs your brand needs an update

“I think my client needs to update his brand,” one of our business contacts confided…
Branding

The big question about what to invest in your new brand

Every business owner knows that investing in a new brand identity (or refreshing an existing…
Branding

The rebrand or refresh: A door-opener for business

The decision to rebrand or refresh is a big one. And it seems that every…
CommunicationsViews

12 totally relevant ways to communicate during a crisis, without knee-jerking

Don’t sell, don’t copy, don’t pretend to help unless you mean it – marketers have…
Writing

Writing workshops that stick it to the emoji crowd

For some time now, we’ve been delivering writing workshops for in-house corporate and public audiences.…

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