Eat Awesome, Not Ordinary

This authentic Korean-style kimchi is made right here in Australia, which is why the brand and packaging had to appeal to those who understand its superfood appeal.

Read more

The client’s objective was to launch with a not-so-traditional visual identity, packaging and website, appealing to a wider market outside the traditional demographics. We were tasked with presenting kimchi as a gourmet delight worthy of any contemporary dish.

Vintage apothecary references are woven throughout the language and graphics, ensuring the health benefits of Dr Kim’s Magnificent are as clear as its out-of-this-world flavour.

Although still a young brand, Dr Kim’s Magnificent has enjoyed 100 per cent year-on-year growth since launching. Our client kindly tells us that the evocative brand and packaging design has played a definite role in this growth.

Packaging for Dr Kim's Magnificent kimchi
Product and packaging for Dr Kim's Magnificent kimchi
Copywriting sample for Dr Kim's Magnificent kimchi
Website for Dr Kim's Magnificent kimchi
About Dr Kim's Magnificent kimchi