The food and beverage industry is changing. Fast. Barriers to entry are lower and competition for everyone is higher.
Consumer demand for healthy, wellness-centric and sustainable options are being led by small manufacturers, with larger CPG brands taking note and shifting accordingly. Generational expectations for premium tastes and experiences are beyond anything seen previously. And on top of that, brand loyalty is harder than ever to maintain.
We create and refresh modern food and drink brands to succeed in this evolving market.
Smarter strategies make for smarter narrative and smarter design, whether you’re a new-tech food brand or a fifth-generation heritage brand. Our output is always preceded by thought and analysis, through every step of the process.
Helping define your brand personality, target audience and the product’s most valuable selling points. Crafting a strategic blueprint for what that might mean creatively.
Market Research / Brand Foundation / Brand Positioning / Customer Persona / Brand Architecture
Compelling copy that captures your product’s difference, and tells your story. Brand voice and copywriting plays a critical role in the work we deliver clients.
Tone of Voice / Brand Personality / Brand Story / Naming / Messaging / Tagline / Copywriting
A powerful brand involves more than just a brandmark. We deliver your work in the context of a full visual identity system – including lockup, palettes, typefaces and graphic elements.
Logo and Brandmark / Colour Development / Graphic Elements / Iconongraphy / Art Direction / Image Creation
Every customer touchpoint is an opportunity to deepen your brand storytelling. We create thoughtful, beautiful materials that ensure a rich user experience across the buying journey.
Packaging Design, Website Design / Digital and Print Collateral / Presentations / Content Development / Exhibition Design / Promotional Video / Social Media