So Watt seeks to change that mindset with its multifunctional, repairable furniture, products and commercial spaces. A bench can be a coffee table can be a storage unit. Each piece is built to last, using earth-friendly materials and local labour, at their purpose-built workshop.

Our rebrand for So Watt started with an immersion in this and other aspects of their business strategy, helping the firm cohesively market their three revenue streams. We created the positioning statement Anti-Ordinary, and off the back of this a brand voice, logo, supporting graphics and other outputs.

The memorable new brand has helped So Watt maintain authority when speaking to prospects in the corporate and architectural space. The work has also helped its consumer division grow exponentially, fast-tracking plans for their new product and service development.