Tribal Minds

“A previously undetected tribe is discovered, thriving in the midst of our modern society…”

Such is the premise of Lost Tribe, an experimental studio project that examines consumerism, identity and our use of technology through the documentation of a clandestine urban society.

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The first edition of Lost Tribe was a Tumblr page that drew on the narrative of classic anthropological journals. The site had original content updated daily. Printed ephemera and other media were released over the following months.

Cover design for Lost Tribes project by Jeffrey Oley, The Offices
Printed booklet of Lost Tribes project by Jeffrey Oley, The Offices
Mask artwork 3 by Jeffrey Oley, The Offices
Mask artwork 2 by Jeffrey Oley, The Offices
Mask artwork 1 by Jeffrey Oley, The Offices
Photo shoot for Lost Tribes project by Jeffrey Oley, The Offices
Photoshoot for Lost Tribes project by Jeffrey Oley, The Offices
Printed booklet of Lost Tribes project by Jeffrey Oley, The Offices
Printed booklet of Lost Tribes project by Jeffrey Oley, The Offices
Lost Tribes project by Jeffrey Oley, The Offices
Printed booklet of Lost Tribes project by Jeffrey Oley, The Offices
Photoshoot for Lost Tribes project by Jeffrey Oley, The Offices
Lost Tribe

Lost Tribe

Secret Society
Henley Reid legal recruiter website
Henley Reid

Henley Reid

Discovering Talent, Unlocking Potential
J Walter Thomas

J Walter Thomas

Logic and Magic
Capricorn Group

Capricorn Group

Guiding Growth
Freeworld

Freeworld

Walk Yourself Well
Cricket Australia

Cricket Australia

Community Champions
Orana Car and Truck Rental

Orana Car and Truck Rental

Go More Places
NorthConnex brand graphics
NorthConnex

NorthConnex

Returning Local Streets to Local Communities
Closeup of tube packaging for Viking Imports Cod Roe Creme
Viking Platter

Viking Platter

Ethical Harvest