King Street Wharf visual identity

Authenticity in Every Mouthful

We’ve worked with this wunderkind of the Australian ice cream scene since it launched in 2004, when Pat and Stick’s approached us to develop an ultra-simple core brand that could be expanded over time.

Since then, we’ve developed a clear brand strategy that guides a range of creative output. That includes a distinct tone of voice and graphic styles rolled out across new product packaging, point of sale materials, signage, social media, digital assets, retail experiences, staff uniforms and more.

In 2020, Pat and Stick’s will launch a vibrant overhaul of its existing creative assets, alongside a raft of new products with a fresh look. It’s the first such overhaul since launching, and

Pat and Stick’s is a multimillion-dollar brand, with a product and personality unlike any competitor. We’re excited at where they’ll go next – with the help of our brand assets.