Our brand identity for innovative consultancy Capricorn Infrastructure draws on a deep set of truths. That’s because a big part of our creative work involves extracting our clients’ ideas and turning them into clear, meaningful messages. Those messages in turn often become a core part of their business development frameworks, helping our clients attract target customers and position themselves to a wider network of stakeholders.
When the directors of consultancy Capricorn Infrastructure approached us to do their branding, they had a business model, a rationale and a one-page sketch that showed how it was all going to work. It was all we needed to create their positioning statement, New Ecosystems of Commercial Talent, and an identity system to roll out across business materials, presentation documents and digital assets.
Our work has helped open doors and start valuable discussions as Capricorn prepares to launch operations.