Authenticity in Every Mouthful

We’ve worked with this wunderkind of the Australian ice cream scene since it launched in 2004, when Pat and Stick’s approached us to develop an ultra-simple core brand that could be expanded over time.

Since then, we’ve developed a clear brand strategy that guides a range of creative output. That includes a distinct tone of voice and graphic styles rolled out across new product packaging, point of sale materials, signage, social media, digital assets, retail experiences, staff uniforms and more.

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In 2020, Pat and Stick’s will launch a vibrant overhaul of its existing creative assets, alongside a raft of new products with a fresh look. It’s the first such overhaul since launching, and

Pat and Stick’s is a multimillion-dollar brand, with a product and personality unlike any competitor. We’re excited at where they’ll go next – with the help of our brand assets.

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