Technology is a powerful business enabler – yet all too often, clients struggle to correctly understand what’s possible through having better IT systems. Our client, Elastic IT, offers a valuable consulting service in analysing a business’ technical platforms, then devising a bigger-picture alternative along with day-to-day support.
Elastic IT engaged The Offices to bring that difference to life, through a new brand strategy and brand identity.
A core part of Elastic IT’s approach is ensuring those businesses are also resilient to malicious cyber-attacks, now said to affect one in four Australian businesses, costing billions of dollars in remedial works each year.
Our work for the rebrand began with thorough research of the market and competitive landscape, which revealed a lack of noticeable positioning. As a result, most IT services firms struggle to differentiate and depend heavily on digital ad spending.
Our strategic positioning statement for Elastic, Always Switched On, has given them a clear and distinctive voice in an otherwise jargon-heavy and repetitive brand landscape.
The new brand position has also driven our vibrant, pop visuals across their new suite of collateral, including proposal documents, brochures and the new website.
