This psychologist’s brand identity and website had to be powerful yet simple, because good counselling is about empowering clients and not masking symptoms.

At the same time, the Melbourne-based Enhance Life wanted something more nuanced than your standard starburst or tree symbol. After delving deep into the world of psychological counselling, we kept coming back to the idea of individual pathways, gradual change and gentle growth. Following even more probing, and several presentations to Enhance Life, we finalised the brand identity you see here.