Tribal Minds

“A previously undetected tribe is discovered, thriving in the midst of our modern society…”

Such is the premise of Lost Tribe, an experimental studio project that examines consumerism, identity and our use of technology through the documentation of a clandestine urban society.

Read more

The first edition of Lost Tribe was a Tumblr page that drew on the narrative of classic anthropological journals. The site had original content updated daily. Printed ephemera and other media were released over the following months.

Cover design for Lost Tribes project by Jeffrey Oley, The Offices
Sample pages from Lost Tribes project by Jeffrey Oley, The Offices
Photo shoot for Lost Tribes project by Jeffrey Oley, The Offices
Photo shoot as part of Lost Tribes project by Jeffrey Oley, The Offices
Page designs for Lost Tribes project by Jeffrey Oley, The Offices

See more projects from branding