Walking is a powerful form of therapy, with multiple health benefits – physical and mental. You could say walking has inspired the entire collection of Freeworld Australia.
However, the Freeworld brand had been left to lie dormant for some years. When viewed by an objective outsider, few of its core beliefs were clear to potential customers. It looked like just another sports shoe, when in fact its products and point of difference are entirely about wellness and restorative health.